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Other companies use mobile apps to show in-store price information, product descriptions, user accounts, feedback functionality, search filters, and so much more. However, nothing beats the fact that you can make your app a great place for users to find sales, promos, discounts, and other exciting offers. They’ll all be right there at their fingertips. When it comes to using a mobile app to improve sales, numbers don’t lie: a mobile app is a great sales tool. The number of unique mobile users has increased from 122.9 million in 2013 to close to 200 million at the end of 2018. Even better, mobile apps enjoy a 3x and 1.5x higher conversion rates than mobile websites and desktop respectively. Mobile app users tend to view 4.6x more products than browsers of mobile websites. Talking of sales value, the average order value of mobile apps is 140 percent higher than mobile sites and 130 percent higher than desktop websites. That being said, not having a mobile app could be hurting your sales. Given that mobile app users spend 2x as shoppers who make their shopping on mobile or desktop websites, this provides you with yet another chance to make more sales. And you don’t want to ignore the fact that 19 percent of all online retail sales in the United States are made on a mobile device.
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Visual search can take the user experience to a totally new level: People can upload an image to conduct a search and get more specific results. Not surprisingly, Pinterest has jumped on the visual search bandwagon. They came out with Lens, a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items. As Marketing Land puts it, it turns your phone’s camera into a search bar. Since the launch of the beta version, Pinterest’s Lens now recognizes 2.5 billion home and fashion objects, has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions, and has seen a 140% uptick from launch day. Pinterest has continued to update its functionality: They introduced Pincodes, a QR code-type technology that enables you to find inspiration while you’re out shopping or flipping through your favorite magazines. They launched Lens Your Look to take the guesswork out of outfit planning. They partnered with brands like Samsung to bring visual search to its latest smartphones and Target to allow customers to search their catalog using related products they see in the real world. They’ve fully automated Shop the Look, a feature that helps users buy products from companies that work with Pinterest, so you can, for example, buy a pair of jeans you see in a picture.11)
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