When a businessman starts a business and he starts to succeed, he is faced with a strong dilemma, whether to stay with a single branch or, to open another branch elsewhere, see how he succeeds and then open more branches elsewhere. Well this is a dilemma, since if it fails, then it can hurt the first branch and of course it can endanger the business, the house, financially. On the other hand, if it succeeds, then one needs to recruit manpower, one needs appropriate resources and of course one needs to know how to manage this procedure, not a simple thing, not a trivial thing.
This was the dilemma of Sahar Shefa and his brothers when they opened the first branch of Aroma Cafe. They could definitely stay with one branch and they could also open more branches around the country, so that many customers could be exposed to the aroma, get to know the products of the cafe and enjoy them. As we know, in the end this is what they did, opening branches of Aroma all over the country. Their decision was right, some will bet, their bet was successful.
Needless to say, in the field of restaurants and cafes, so naturally it is very common and right to set up chains, like that of Aroma, because of the need, because of the possibilities and because of the demand of the audience. Discover even more details at Saar shefa.
One of the best examples of this is Sahar Shefa, one of the founders of the Aroma chain and one of the founders of the Gomba chain. Sahar has been around the food world for over twenty years. It is a great success thanks to business, creativity and a good understanding of the field as well as the environment in which it operates. For example, the great success of the Aroma chain, which attracts thousands of customers every day, is the fact that the chain is spread very widely and is undoubtedly considered the best and most successful coffee shop chain in Israel.
It must be said, beyond the technical information, that Sahar provides a great deal of information about himself and how he came to the field. He tells his story in such a way that everyone who is in a similar situation to his, anyone who has a dream and wants to fulfill it, knew how to do it, whether it was by reading Sahar’s story and being inspired by it or by So he will get through the story, a kind of guideline, tips that can help him how to make a dream a reality. This is Sahar’s contribution to the young guys who want to enter and integrate into the food world, to succeed and enjoy it as he has been succeeding and enjoying it for over twenty years.
Saar shefa and the Bible: Before we explain why it is considered a bible for Sahar Shefa, we need to explain how he came to this book. He stayed with a friend in New York in the 1990s without knowing English, he learned the language through television and then decided to make a leap and read a book that suited him. Great books in the city, recommended him this book, and so he got to it.The book is used by him to this day and he even gives it as a gift to his employees who will learn from it.
What’s the story of Crescent Shefa? Crescent came to New York in the 1990s when he was in his twenties, without knowing a word of English, at least not anything beyond a basic level. Since he realized that if he wanted to live in the city, enjoy it, get the most out of his stay and be able to integrate into it, he must learn English. Crescent Abundance in some ways, carries such a story. On the face of it a simple man, this is not someone who studied at university and did graduate degrees, this is not another one of those stories we read about in the media from time to time, geniuses who at 21 have already completed a master’s degree and are now starting to do research in a field no one has researched. Still, when exposed to his story one realizes how significant it is and to what extent, the little things can sometimes make an impact. See additional info at Saar shefa.