Adam McManaman‘s web design tips? Attractive visuals, clean and appealing UI, great usability and navigation ability are always the first things considered by your customers when they open a website. Effective color scheme and attractive visuals are the easiest way to engage with your customers. It is proven that colors can evoke emotional response, such as blue for calmness, red for enthusiasm and grey for frustration.It is essential when it comes to web site design that you use different colors wisely for your each of your web pages to actively match the purpose and emotional of the page, so that your website can easily grab your customers attention.

Adam McManaman on web HTTPS : Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Adam McManaman about Ecommerce : Having contact information on every page reduces buyer anxiety. It gives customers added reassurance that they’re able to contact you should they have any queries. If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders.

Also, provide them with minimum steps for account creation and easy sign-in and check-out from the website. The more information you will ask them to furnish, the higher their chance of moving away from your website. Being slow and having patience is not in the books of teenagers. Speed is the key for teens who expect instant gratification. Never test these teenagers’ patience as slow-loading, sluggish and frustrating websites will drive them away from your site.

While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business. Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers. Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services!

Trends in web development are a shifting thing in an ever-evolving world of computing that varies from year to year. We have gathered 15+ main points for a web developer to take into account before starting building your web or mobile application. Keep it in mind and read on. An attractive website design is an essential need for a modern site, encouraging visitors to stay on for longer and revisit. Design is not only about the beauty of its pages but about its functionality. Responsive design is about staying highly intuitive and consistent, providing a seamless experience for each user no matter which gadget he or she uses, and solving their common issues with ease.